Banana Republic 'Airbnb'
Every December, a village slum in Jakarta called 'The Banana Republic' goes under water. We wanted to raise awareness of their plight and encourage people to donate. Rather than a normal charity drive, we placed a listing on Airbnb, one of the world's largest travel accommodation websites.
Fajar Kurnia, Art Director, ACD
Dafi Alfadila, Timotius Victor, Art Director
Jeremy Chia, Copywriter, ACD
Keat Soh, ECD
Grand Prix, 2 Golds, 1 Silver, Citrapariwara 2013
2 Bronzes, Cannes 2014
2 Bronzes, Adfest 2014
For $10, you can stay at the Banana Republic. The listing garnered 6,000 views within 3 days of its launch
This wasn't a typical listing on Airbnb. It showed the village true to life, warts and all. It even showed actual living conditions when it floods.
Press coverage by Fast Company.
Press coverage by The Next Web
Press Coverage by PSFK
Press coverage by Creativity Online