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Banana Republic 'Airbnb'

Banana Republic 'Airbnb'

Every December, a village slum in Jakarta called 'The Banana Republic' goes under water. We wanted to raise awareness of their plight and encourage people to donate. Rather than a normal charity drive, we placed a listing on Airbnb, one of the world's largest travel accommodation websites. 

Fajar Kurnia, Art Director, ACD

Dafi Alfadila, Timotius Victor, Art Director

Jeremy Chia, Copywriter, ACD

Keat Soh, ECD

 

Grand Prix, 2 Golds, 1 Silver, Citrapariwara 2013

2 Bronzes, Cannes 2014

2 Bronzes, Adfest 2014

 

For $10, you can stay at the Banana Republic. The listing garnered 6,000 views within 3 days of its launch

This wasn't a typical listing on Airbnb. It showed the village true to life, warts and all. It even showed actual living conditions when it floods.

Press coverage by Fast Company.

Press coverage by The Next Web

Press Coverage by PSFK

Press coverage by Creativity Online